Los Angeles Kings Marketing Plan Essay Example for Free

Los Angeles Kings Marketing Plan Essay I. Executive Summary The NHL has seen its fairs share of storied franchises, but non-however may stick out more than the Los Angeles Kings. At one time the Kings had acquired arguably, the best player to ever lace up his skates in Wayne Gretzky and were competing for the Stanley Cup year-in-and-year-out. The Kings have been long regarded as one of the better ran franchises in sports, thanks to managements commitment to winning. However, the Kings have not managed their ultimate goal of a Stanley Cup, they manage to remain competitive every year. The closest they came was in 1993, where they lost to the Montreal Canadians in the Stanley Cup Finals. Behind the play on the ice though comes a marketing strategy that ties it all together. This strategy will be developed in conjunction with, Vice President of Marketing Jonathon Lowe, and team owners Philip Anschutz and Edward Roski Jr. The following strategy will include sales, promotions, merchandising, advertising/sponsorships, public relations, and then of course community relations. The Kings came to the NHL in 1966, as apart of the â€Å"new 6† that doubled the size of the NHL and brought a franchise to Southern California. Then owner of the Los Angeles Lakers, Kent Cooke brought his passion for the sport of hockey, and for the city of Los Angeles together when he created the organization. After 44 seasons of hockey the Kings are now one of the more storied franchises in the NHL today. This past season the Kings enjoyed a great fan turnout averaging 18,803 fans filling the building to an average of 99.8% capacity, up 6% from the previous season. The Kings do not have to compete with the LA Lakers or Clippers of the NBA so much being as how all three teams play out of the Staples Center, but in a city like LA where the entertainment dollar is more competitive now than ever, it is important for the Kings to stay ahead of the rest of the competition. Fans need to know that they have the opportunity to catch the most exciting game on ice, every time the Kings play at home. If there is one thing LA fans are notorious for it is only coming to â€Å"important† games. That is why we need to branch out to new fans and make sure old fans still know the Kings run this town. II Sales: Sales, the lifeblood of any organization, the biggest factor that separates a successful franchise to a non-successful franchise. The Kings currently have their season ticket plan broken up into several different categories they include, full/half season ticket plans, along with 10-game deals, a Wild West package, and then single/group ticket sales. Also there are Royal benefits made available to full/half season ticket holders, and 10-game ticket holders. By becoming a season ticket holder be it full, half, or a 10-game plan the fan is entitled to Royal benefits that include but are not limited to: * Stanley Cup Playoff Ticket Priority * Significant saving on tickets * Flexible interest free payments * 10% off at the team LA Store * Ability to purchase advance tickets to other events at the Staples Center, Home Depot Center, LA LIVE and more * Ability to purchase Staples Center pre-paid parking They also include Royal Service Programs that include: * Access to a personal Season Ticket Service Executive * Kings CARE donation program (this gives the ticket holder the opportunity to donate unwanted tickets to the Kings CARE foundation) * Ability to upgrade account or add tickets to account * Access to LAKings.com/seasontix this website give the fan the option to view their account, access tickets, make payments, renew tickets, and sell tickets on Ticketmaster’s TicketExchange They also include Royal Treatment: * Receive invites to exclusive Team Member events like, a Meet the Players Party, State of the Franchise, private practices, listen in on conference calls, and much much more * Refer a friend to season tickets and receive free Team LA gear. The Kings play 82 regular season games in the Western Conference, Pacific division. Of these 82 games 41 are played at home, the rest on the road. For all 41 home games the ticket sales are as follows: The Kings offer great deals to buy tickets in bulk, i.e. season tickets and are willing to sacrifice some profits to bring fans into the arena. The only thing that the Kings lack in their season ticket packages are names that people can get excited for. The full season ticket holder package will be renamed the â€Å"King’s Royal Court†, this is something that will help the fan feel more connected to the team. The half season ticket holder package will be known as â€Å"the Royal package of the Crown†. The 10-Game packages needed names with a little more spunk so instead of the 10-Game, Big Game package, it will be known as the â€Å"10-Game War† to because it is war on the ice and the team will be playing some of the best competition the NHL has to offer. The Weekend Plan could be renamed â€Å"Time Away From the Throne†, because it is a weekend and people typically do not have to work. I like the name of the Flex package because it tells the consum er exactly what they are getting. Following package sales are individual ticket sales and group ticket sales. Single game tickets can be purchased through the box office or the team’s website via Ticketmaster. Pricing for tickets are based on demand, opponent, day of week, and number of days before the game. Prices may vary from week to week and will go up or down each Wednesday based on these factors. The way the price for tickets is determined is very interesting, it is good for the fans and bad for the fans, because the system relies heavily on what games being played and there performance of the team. This gives fans with a lower level of income the ability to catch a Kings game, even though the opponent might not be that good. Group tickets are available to groups of 15 or more and offer value priced seating based on the game. The idea behind group seating is to bring the groups, pride, passion, and power to the Staples Center to support the LA Kings. The Kings work with multiple youth hockey organizations, along with other organizations throughout the area to achieve group sales. III Promotions The Kings do an excellent job with promotions to get fans into the arena, different nights of the week have a different theme, all of which appeal to the people who live in the Los Angeles area. The promotions schedule is as follows: * Oct. 18: Opening Night * Oct. 22: Law Enforcement Appreciation Night * Oct. 25: Kroq Tailgate, Hockey fights cancer * Nov. 3: Canadian Heritage Night * Nov. 5: Waste Management â€Å"Green Game† * Nov. 8: Native American Pride Night, USC vs UCLA * Nov. 12: Boy Scout Night * Dec. 1: Career Night * Dec. 10: Legends Night, Firefighter Appreciation Night * Jan. 2: Legends Night * Jan. 5: Faith Family Night * Jan. 9: Russian Heritage Night * Jan. 12: Waste Management â€Å"Green Game† * Jan. 19: Jewish Pride Night * Jan. 23: Armenian Pride Night * Feb. 18: Legends Night, Black History Night * Mar. 3: Waste Management â€Å"Green Game† * Mar. 22: Law Enforcement Night presented by Enterprise Rent-a-center Along with these promotions that are geared towards promoting community bonding there is Military Mondays which honors those who have served in our military, Website Wednesdays which offer different deals on Wednesday of ever week, and Student Nights which are games that offer discounted tickets to all students with valid ID. IV Merchandising Merchandising deals with all aspects of the game, it is the difference between any old game and a sporting event. The fact that when a fan enters the Staples Center they are welcomed to a sea of black and purple and blinded by the Kings crown is what makes a Kings game a Kings game. The Kings are fortunate to have a very intensive website dedicated to Merchandise that includes jerseys, tee shirts, golf shirts, sweatshirts, and much more. The goal behind the Kings merchandising techniques is that everyone who walks into Staples Center better be wearing some type of Kings memorabilia and if they are not they better walk out with something on. In the arena itself there is a store dedicated to offering women’s apparel. The store had pink and form fitting hockey jerseys for women because the normal jerseys are too big. The store also had Kings shirts that are a little more flashy than normal and would appeal more to a women’s eye. Along with the women’s store there are several stores in the arena that are designed for children. These stores have Kings toys and mini hockey sticks, plus clothes and jerseys designed for children to wear. All along the arena there are places for men to buy merchandise they include jerseys, hats, tee shirt, sweatshirts, hockey pucks and much more. Some of the more popular items are the shirts designed for women, golf balls and hockey puck with the Kings logo on it. The Kings have a very recognizable brand and are amongst the top teams in revenue generators for the NHL. V Sponsorships The Kings have formed multiple corporate sponsorships that help fuel their organization. Most notably is Staples, whom own the naming right to the arena they play in but that is also in conjunction with the Lakers, Clippers, and city of Los Angeles. On top of that the Kings have teamed up with Verizon Wireless and Wells Fargo both of which are huge national organizations. The Kings also pair up with corporations to bring events to games. The Kings have deals wit h Pizza Hut to sponsor events, Waste Management sponsors â€Å"Green Games† for the Kings, and Kroqs also sponsored a themed game promotion. Sponsorships are a huge part of revenue and the best way to attract new sponsors is to attract fans. Some suggestions that the Kings could use would be to get a company to sponsor some type of ticket deal, it would reduce the cost to the consumer, and could come with coupons to use at the sponsoring company’s facilities. Another sponsorship idea is to have corporate sponsored events like a golf outing for charity or something of that nature. The Kings have the luxury have having a giant billboard that surrounds the ice they play on so corporate sponsors are not too hard to come by. Some notable sponsorships are Delta, Carl’s JR, Hooters, Toyota, and the Penalty Box, which is a bar located in South LA dedicated to the Kings. Another way the Kings could promote corporate sponsorship is through some type of wellness card. All card carriers would receive benefits to participating companies, and could include money off food, gas, or clothing. The card is something that can purchase through the LA Kings and will offer deals to its card carrier. VI Public Relations Public Relations are important to any organization and the Kings are no exception to this. The Kings already do an excellent job with their PR. The teams website is more than informative and gives fans a very hands on approach to press releases, game notes, and player stats/news. The idea behind good public relations is that by being perceived as good in the public’s eye will equate to more ticket sales and more support of the team. No one will support a team that is full of classless thugs, and that is why the website is so interactive. The fans have a chance to read up on their favorite players, see where they are from, and their career stats. That is fairly basic though, I propose each player prepares a short, quick, bio about themselves answering some fun questions like â€Å"what’s your favorite movie?,† â€Å"what’s your favorite food?†, â€Å"who is your favorite band?†. Questions that when answered will give the fan one more possible way to connect to their favorite athlete. Not only that, but by doing this it will give fans the chance to get to know new players. Another big part of PR is getting team new out their fast before the media gets the wrong story out there. The Kings have all updates on player personnel available on the team website and also through the teams’ Twitter and Facebook accounts. The Kings have 165-thousand Facebook fans and 49.6-thousand followers on Twitter. The Kings have really utilized social media as a positive tool while dealing with Public Relations. VII Community Relations Community Relations is similar to PR but deals more with the local community at hand rather than the view of the team under the national spotlight. For the Kings the city of LA has been very gracious hosts and the Kings have returned the favor significantly. The Kings have been in the area for the last 44 years and have maintained an excellent presence in the city. In 1996, the Kings started the Kings CARE Foundation, which is dedicated to helping less fortunate kids get through school by providing educational support the Kings were able to raise $3.5 Million since being started. This includes a $250-thousand donation that was used to help fund the Children’s Museum of Los Angeles, and another $250-thousand donation that was dedicated to AIDs victims. Another thing the Kings do is Kids Ice Knights, which donates over 10,000 tickets a year to kids who cannot afford to go to Kings games. The Kings Care Foundations hosts a silent auction every year that benefits the Children Cancer Research Fund, the items up for auction were tee shirts designed by team players and those associated with the Kings. The players all designed a dog bowl that were auctioned off, all proceeds of this went to the Society of the Prevention of Cruelty to Animals Los Angeles. The 2006-2007 campaign gave the Kings the opportunity to work with Carmen Electra’s fundraiser, Head to Hollywood, which benefits survivors of brain cancer/head trauma. The team sponsored events at their home games where Miss USA and other celebrities shot pucks into an empty net to raise money. Every Wednesday the Kings feature children up for adoption in the greater LA area. In 1998, the Kings began a scholarship fund for fallen friend Michael Jund, and has been changing the lives of its recipient for over a decade. Finally the Kings pair with Toys for Tots around the holidays to bring holiday cheer to children. The Kings take a very active role in the community. On top of all of this players are constantly visiting the less fortunate and making sure the community knows the Kings care. It is important for the Kings to maintain their strong community ties because every season starts with the off-season.

Background Of English Neologisms

Background Of English Neologisms Languages are changing as the world is constantly changing. After the Second World War, English neologisms emerged in a remarkable way. New vocabulary came into existence due to new technologies and new discoveries such as ; computing, internet , cell phones and the like. Peoples daily activities like dancing, looking and many others, renewed their popularity giving birth to new lexicon. In deed, new words are invented rapidly and are developed quickly thanks to mass communication. They appear and fall into disuse when they have served their momentary purpose ( Bernhart 54).Only a few of them will get recorded in glossaries of neologisms of general dictionaries. The matter of neologism becomes a new hot spot of research owing to its practical and prevailing use in reality. The study of neologisms evoked a whole cluster of questions: -What are the reasons beyond the rise of new lexicon? -Why are some new words just a flash in a pan? -Why are other words successful? -What are the qualities that make a word successful? -Are Neologisms markers of changes in societies? Chapter 01:Literature Review 1. 1.Definition of a Neologism The term neologism originates from Greek: neos means ‘new‘, logos means ‘word‘, i. e. a neologism is literally a new word. â€Å"Neologism is the creation of a new lexical item as a response to changed circumstances in the external world, which achieves some currency within a speech communityâ€Å"(qtd. in Chrystal 1992: 264) at a particular time. In linguistics, a neologism is a recently-coined word, or the act of inventing a word or phrase. Additionally it can imply the use of old words in a new sense (i.e., giving new meanings to existing words or phrases). Neologisms are especially useful in identifying new inventions, new phenomena, or old ideas which have taken on a new cultural context. The word neologism was coined around 1800 and was, at that time, a neologism itself. A person who develops a neologism is sometimes called a neologist; neology is the act of introducing a new word into a language. l. 2. Background of English Neologisms The famous American new word expert John Algeo wrote in the preface of his book Fifty Years Among the New Words, â€Å"Although the dictionary of new word is warmly welcomed by readers only in recent years, actually the compiling of English dictionary began with the collection of new word ever since 1604.† The early English dictionaries like Table Alphabeticall (1604, Robert Cawdrey), English Expositor (1616, John Bullokar), and The English Dictionarie (1623, Henry Cockeram) all embodied some â€Å"hard words†, which were absolutely new words to people in those days. Thus, those dictionaries somehow held the characteristics of neologism dictionary. However, the scientific and systematic study of neologism began at 200 years later, the 20th century. In 1902, Leon Mead published a book named Word-Coinage, being an Inquiry into Recent Neologisms, also a Brief Study of Literary Style, Slang, and Provincialisms, which said to be the first book studying neologism in the 20th. Although it was not a neologism dictionary, it contained some articles about new words. Whats more, Mead put forward the idea of making research on new words for the first time in the history. He also provided lots of examples of new words created by some American writers at that time. In 1920, C.Alphonso Smith, the dean of the English department of American Navy Institute wrote a book entitled New Words Self-defined, in which 420 new words were illustrated by examples. This had proved to be a big progress in the research on the neologisms. From 1937 to 1940, the famous American scholar Dwight Bolinger first applied newspapers and magazines to introduce new word. He created a column, The Living Language, in the newspaper, Words. In 1943, the column was brought into American speech and the title was changed into Among the New Words. Then, in the next year,Professor I. Willis Russell took the place of Bolinger and became the chief-editor of the column. He wrote articles entitled Words and Meanings, New, to introduce new words and their new meanings. War is said to be the major cradle for the born of new words. Majorie Taylor, a librarian in New York, collected numerous neologisms created during the World War II. In 1944, Taylor compiled a word-list, The Language of World War II: Abbreviation, captions, Quotations, Slogans, Titles and Other Terms and Phrases, in which every new word was explained. Similarly, Clarence Barnhart published his Dictionary of U.S. Army Terms. At that time, some academic magazines also published articles to introduce new words. Many neologism dictionaries in the 1950s are very popular, especially the Dictionary of New Words in English compiled by Paul Charles Berg in 1953 and The Dictionary of New Words by Mary Reifer in 1955. During 1950s, Mr. Paul Charles Berg did a lot of job to collect new words about the war, which brought us his Dictionary of New Words in English in 1953. After the World War II, science and technology development had greatly influenced the society. Subsequently, a lot of scientific and technical words were flooding into the language field. A lot of neologism dictionaries about words in those fields were published. Two of them are mostly welcomed: An Explaining and Pronouncing Dictionary of Scientific and Technical Words by W. E. Flood Michael West and Words of Sciences and the History Blind Them by Isaac Asimov. From 1970s on, the study of English neologism drew great attention from western scholars, many of them established special column to introduce new words in English, such as William Safire who was well known for his On Language in New York Times weekly and Anne H. Soukhanow who was the chief-editor of Word Watch. In Safires column, he provided a considerably clear explanation of new words by citing typical examples, exploring their origins and performing their current usage. Besides, the American Dialect Association Dispatches introduced some new words yearly to the public. For instance, in 1994, â€Å"information superhighway† was rewarded as the newest word; â€Å"cybersex† was the most surprising word and â€Å"mosaic culture† the most unnecessary word. The digital revolution in 1990s is the radical reshaping and restructuring of social patterns. â€Å"Because of the wild spread of internet, America is speaking a whole new language†, said Shawn Holley in his The New Word Revolution. Lots of neologisms that have a historical significance by reason of the influence they exerted on the language field are brought into existence. According to the statistics, more than 20 neologism dictionaries have been compiled, among which some put emphasis on the academic field and some are distinctive by their popularity. Oxford English Dictionary, Websters Third New International Dictionary and Barhart Dictionary of New English are the ones with the highest academic value. New words are numerous. Sometimes it seems as if a new word has about as much chance of developing into a permanent addition to our vocabulary. Only few of them will remain as serious candidates for the dictionary. Books especially about new words are abundant. However, only a few scholars have ventured to propose factors that make for the success of new words. One is Goran Kjellmer, whose article Potential Words in the journal Word for August 2000 also reviews previous proposals. The other is the executive secretary of American Dialect Society, Allan Metcalf who proposed the FUDGE scale. The two reached different conclusions. Along with books and periodicals, there is the Internet. In particular, it makes my extensive searches for examples of how words are actually used today possible. Here the author has searched thousands of pages indexed by Google.com countless times to find current uses of words under discussion. A jump of several decades has showed us more researches on the neologisms. Language reflects our life, and the research on the neologisms has never been stopped. By collecting new words or phrases occurring in languages, the previous researches have provided precious materials for the further exploration in this field. Therefore, a careful look at the research background of neologisms carries an essential academic significance. In china, the study of neologism began from 1980s. Most of the specific works and papers are mere introduction of theories from abroad lacking of much original study. To keep up with the latest English vocabulary is really difficult, thus a thorough and systematic analysis about English new words is of practical significance both in learning and teaching of English as a foreign language. Chapter 02: Factors for the Rise of English Neologisms It is not language change itself that has occupied the attention of historical linguists for the past decades, but the causes and the processes of change. Early researchers, such as Saussure (1922) or Bloomfield (1933), for instance, maintained that the causes of linguistic change cannot be established despite numerous attempts at feasible explanations (Wardhaugh,1990:187). The majority of the early researchers have maintained also that the actual processes of change cannot be observed that what one can observe and perhaps analyses are the consequences of change. The findings of later research, however, envisage the process of change as an initial fluctuation between the new and the old, with the completion of the process occurring when the new replaces the old (Fromkin et al.,1996:295). In other words, if the new form, be it phonological, morpho-syntactic, lexical or semantic, spreads the change is in progress, if it eventually replaces the old form, the change has become a fait ac compli it has gone to completion(Holmes,1992:212). In regard to the causes of change, although the reasons for an aspect of a language undergoing change at a particular point in time still remain unclear, a number of theories have been proposed, depending on the orientation of individual researchers. For instance, Mcmahon M.S (1994: 179-182) discussing causes of semantic change, delineates the following: Linguistic causes Historical causes (subdivided into ideas and scientific concepts) Social causes Psychological causes (subdivided into emotive factors and taboo) Foreign influence The need for a new name Quite a lot of reasons are responsible for the creating of English neologisms. Any new thing or new concept, which takes place in our society, may provide a foundation for the creating of the new words. In the following, four of the major reasons will be emphasized: 1) the rise of new concepts and new ideas in social culture; 2) new discoveries in science and technology; 3) the manufacture of new products in economy, and 4) the events in the field of politics. Accompanied by a series of neologisms, we can have a clearer understanding of the current English neologisms. 2.1. Sociolcultural Changes: 2.1.1. New Concepts and ideas in Social Culture. The improving living condition and the enhancing cultural standard have formed a solid basis on which a large number of new things find their occurrence. It is not necessary to demonstrate that with the development of social culture, new concepts and ideas are introduced into us constantly. Since there are many more concepts than there are existing words, there will always be new words created. Changes in social outlook and manners of behavior call for new terms such as beatnik, peacenik, and hippie. Even new culinary arrangements demand new labels and in English they have some forth in the form of cheeseburger, chiliburger, mushroomburger, etc. (Anderson, 1973) Brian Foster presents us a striking example of how fast English vocabulary changes. In the year 1914, a young girl named Monica Baldwin entered a convent, remaining secluded there until 1941. When she returned to the outer world, she found herself in a totally different world: the conditions of everyday life altered by technical developments and social changes were beyond recognition. Whats more puzzling to her was the language people speaking. During a railway journey, the term â€Å"luggage in advance† meant nothing to her. Reading the daily newspapers made her feel idiotic in the extreme, because words like jazz, Gin, Hollywood, Cool, noshing and Isolationism were completely incomprehensible to her. Not to mention how bewildered she was at hearing friends say, â€Å"Its your funeral† or â€Å"believe it or not†. (Brian Foster, 1981) Lets look at another example â€Å"moonlighting†. It was anything but new to the vocabulary, and it gained a brand new meaning in 1957 as the verb to moonlight and its related noun, moonlighting. Time magazine, beamed moonlighting at its readers in its issue of July 22nd, 1957. According to Time, it was in fact not just a new name, but a new trend and a new concern. MOON-LIGHTING, proclaimed the headline: A Problem Born of Prosperity. As a noun, moonlight goes back with the moon itself to the beginning of the English language and even earlier to the Germanic and Indo-European ancestors of English. Presumably ever since humans could speak, they have talked about the light of the moon. As a verb, to moonlight is more recent, but it still goes back to the nineteenth century. From the start it has meant doing something by the light of the moon, but at first this was something that could get one arrested. In the nineteenth century, moonlight was a slang term for the activity of burglars, who benefited from moonlight at their work. In the twentieth century, it was also used for herding cattle and hunting deer by moonlight. Whether it was the illegal work that in 1957 caused the transmutation of moonlight into a standard term for legal work, or whether this new meaning was independently derived from the original moonlight, nobody knows. And it doesnt matter much. Either way, moonlight meaning the light of the moon easily took on its second meaning of to work a second job, and Americans have been moonlighting ever since. This second meaning seems likely to stay in the vocabulary, as long as people continue to hold down second jobs. 2.1.2.Disguising Language, â€Å"Misnomers† While taboo words are words that have been banned by the speech community, â€Å"misnomers† are words that individuals have decided to coin in order to deceive the hearer by disguising unpleasant concepts. Examples: E. friendly fire instead of bombardment by own troops. 2.1.3.Prestige, Fashion Lexical change may be based on the prestige of another language or another variety of the same language, certain fashionable word-formation patterns or certain fashionable semasiological centers of expansion. The kernel of this force is mostly found outside of language. It is often the prestige of a culture, the superiority of a group or politics which cause speakers to adopt linguistic elements (words, morphemes, morphs, sounds) from the prestigious groups speech. Example: English, for instance, borrowed heavily from French during the ME. period because the upper social classes were made up of French people: garment, flower, rose, face, prince, hour, question, dance, fork, royal, loyal, fine, zero are all Gallicisms. Today, English is now the most prestigious language for many parts of the world. 2.1.4.Social, or Demographic, Reasons By social, or demographic, reasons we shall refer to the contact between different social groups. This contact may easily, and rather subconsciously, trigger off lexical change— the more intensive the social contact is, the more intensive the linguistic exchange. Example: In the history of the English language, the two prominent instances of exchanges between two social groups were the one with the Vikings in the 8th to 11th centuries and the one with the French in the 11th to 15th centuries. The force of direct contact between different speech communities must not be mixed up with the prestige force, where no direct contact with the other speech community is necessary. Thus, we can say that the early French loans (from Northern French) rather go back to the everyday contact with the English population and the French soldiers, not so early French loans (from Parisian French) go back to the prestige of the French aristocracy, the French loans in the official bilingual phase of Englands history may either go back to prestige or to the social contact or to both. Examples: The inherited ey is replaced by Scandinavian egg, the inherited nimen is replaced by Scandinavian taken except for theform benumb, throwen is supplemented by Scandinavian casten; early French loans are army, carpenter, catch. 2.1.5.Culture-Induced Salience of a Concept (â€Å"Cultural Salience†) Sometimes concepts are not salient to humans because of gerenal human nature, but because of the concepts cultural values. Their salience can change with the change of culture. Example: The increased importance of arts and fashion has affected the lexical treatment of the conceptual field of colors: from a vague differentiation between dark blue and light blue to a neat distinction between cobalt blue, royal blue, indigo etc. (such neat detailed differentiations often originate in expert slang and then penetrate the language of the general speech community). Conceptual fields which have gained salience through cultural importance may very well serve as designations in other conceptual field in the form of metaphors. Example: In the US, a lot of metaphors in general language have been taken from the field of baseball, e.g. to be off base ‘to be completely wrong, to hit a home run ‘to be highly successful and from the field of entrepreneurship. 2.1.6.Word-Play The category of word play includes humor, irony and puns. Although word-play often goes hand in hand with other factors (such as taboo, prestige or anthropological salience), it can also trigger lexical change on its own. Example: ModE. perfect lady ‘prostitute, to take French leave ‘to leave secretly (without paying), to cool ‘look ( 2.2 New discoveries and Products In Science and Technology Suppose youre advancing the cause of science rather than pitching a product, and you have something new to report—a new element, a new compound, or a new species. How does it get a name? No new science is possible without neologisms, new words or new interpretations of old words to describe and explain reality in new ways. How could Aristotle have developed the logic of syllogisms or Newton thetheory of dynamics without new vocabularies and definitions? They were neologists, and everybody wanting to contribute new knowledge must be. For new knowledge there is no way around the creation of new terms and concepts. For new objects and new inventions, scientific discoveries, technical theories, etc, the new name is usually the work of one man or of a very few. To reject neologisms, often despicably, is to reject scientific development. No sign of scientific conservatism is so telling as the rejection of all but the established concepts of a school of thought. Neologisms are, however, relative to the terminological paradigm actually dominating a field of knowledge. It may be a radical renewal to introduce terms from a tradition believed to be outmoded. Nowadays the idea of the technical highway has been very familiar to people. Development in the science and technology has brought tremendous energy to the improvement of our civilization. And these achievements also find their reflections in language. Technical advancements in a society demand new designator terms, many of which can be found in linguistics such as hypercorrection, phoneme, allomorph, etc. The progress of science and technology gives occasion for the large majority of new words; for a new thing we must have a new name; hence, for instance, motor, argon, and appendicitis. It is interesting to see that the last word did not exist, or was at least too obscure to be recorded, when the Oxford Dictionary began to come out in 1888; but we cannot do without it now. Take the word software for example, that computer term was invented by John W. Tukey, a statistician at Princeton University. As long ago as 1958, he used the word in the American Mathematical Monthly. Today the software comprising the carefully planned interpretive routines, compilers, and other aspects of automotive programming are at least as important to the modern electronic calculator as its hardware of tubes, transistors, wires, tapes and the like. Tukey was already known for inventing another now- famous computer term. In 1946 he used the little word bit as the designation for a unit of information, a binary digit with value 0 or 1. That led a decade later to bytes (groups of bits, now always eight, a term invented by Werner Buchholz at IBM) and to todays kilo-, mega; and tera-bytes of computer storage and information. 2.3 The Manufacture of New Products in Economy Economic development is the mainstream of our era. The improvement of language, to a certain extent, benefits a lot from the new phenomenon that occurs in the economic field. In this competitive world, any innovation or fresh things taking place in economy will soon find their voice in the language. If theres anything a new product needs, its a brand name. To the extent that the product succeeds, the name will too. Its a sure thing, the one way to guarantee that a new term will be a success: spend mighty amounts of money on marketing persuade people to buy and keep on buying a product, and they will call it by the name you give it. When you want a product, a company would like you to think of its brand name. The Coca-Cola Company wants people to think of a Coke when they want a soft drink. But if the marketing is successful enough and the name Coke is embedded in peoples vocabulary, people will ask for a Coke and be satisfied if they get a Pepsi. In fact, in the southeastern United States, home of Coca-Cola, Coke is such a successful brand that many people there (and in the rest of the country) refer to any soft drink as a coke. Some brand names even joined the pack of the general vocabulary. Here are some of them: Aspirin: a name for acetylsalicylic acid, trademarked by the Bayer Company of Germany at the start of the twentieth century. Elevator and escalator: both originally trademarks of the Otis Elevator Company. Zipper: a name given to a separable fastener by the B.F. Goodrich Company many years after it was invented. The new name helped the zipper attain popularity in the 1930s. Loafer: for a moccasin-like shoe. Cellophane: for a transparent wrap made of cellulose. Granola: a trademark registered in 1886 by W K. Kellogg, now used for a natural kind of breakfast cereal. Ping-pong: for table tennis, a trademark registered by Parker Brothers in 1901. Xerox: for photocopier. Kleenex: for facial tissue. Band-Aid: for adhesive bandage. Tupperware: for storage container. Scotch tape: for transparent adhesive tape. Jazzercise: for exercise to jazz music. 2.4. The Events in the Field of Politics. The forming of English new words is sometimes considered as the result of the political changes. Language reflects the society, as it has always been. Politics is an essential part of the development of the world; therefore, it can easily find its relative neologisms in the language field. For instance, when Mr. Bill Clinton was elected as the president of the US., his name has been associated with many political words. His policy is Clintonian, he is carrying out the Clintionism, his economics policy is Clintonomics, and his supporters were called Clintonites, he ultimately wanted to realize his Clintonization. Another widespread usage of affixes is â€Å"-gate†, which came from the historical Watergate event. People took use of Irangate to disclose the involvement of some American government office workers in U.S. selling arms to Iran. Camillagate was used to mean the love affair of British Prince Charles and his lover Camilla Parker. Nannygate was pointed to the illegal hire of baby-sitter or the hire of illegal immigrants. Another striking example, On September 11, 2001, the peace of a sunny late-summer morning was shattered by the impact of four hijacked airplanes on the World Trade Center towers, the Pentagon, and a field in Pennsylvania. There were more direct casualties in these disasters than on any previous day in American history, and soon the entire country felt the impact of damaged or destroyed lives, businesses, and sense of security. Out of the ashes came patriotism, resolve, and unity. And out of the ashes came new words, too, to describe new situations never before imagined. The events stir memories of Pearl Harbor and Oklahoma City, and we refer to other memorable occasions by their locations — Lexington and Concord, Gettysburg, Little Big Horn, and Wounded Knee — but in this case the name of place wont work. Its not just because several places were involved, but also because the places are too famous. New York City and Washington, DC, have too many other connotations, so do the World Trade Center and the Pentagon. For lack of a suitable designation deriving from place, we have used the date as a reference point: September 11. That does have a well-known precedent. One other event in American history is referred to by its date: July 4 or the Fourth of July, the date in 1776 when the Declaration of Independence was proclaimed in Philadelphia. In addition to the spelled-out month and day, the numerals 9/11 or 9-11 have been used. Never before has such a historic event been so labeled, but because of the striking coincidence that 911 is the telephone number to call for help in an emergency, that numerical designation has been a success. Headline writers like the concision of this expression, just three numerals to take in all the events of that day. So far, the events of that day have resulted in just one new term: ground zero, for the place of impact, the center of destruction in New York City where the World Trade Towers once stood. That phrase has succeeded because it is not really new; its an old term for the location on the ground directly under a vast atomic explosion, corresponding to air zero, the location in the air above the ground where the bomb goes off. Ground zero had been gathering dust on the shelf in recent years because of a fortunate lack of atomic explosions. No one knows who first said ground zero in reference to the site where the World Trade Towers were attacked and collapsed, but the term immediately caught on because of its familiarity and emotional power. Chapter 03:Success of English Neologisms 3.1. How are Neologisms Found? The authority for a word in fact, the authority for a language rests with the users of the language. Thus, the process of adding new words to the dictio ­nary begins with a systematic examination of almost everything printed and said in English. As far as ‘Among the New Words‘ is concerned, this important task â€Å"citation with source informationâ€Å" (qtd. in Algeo 1991a: 3) is fulfilled by active members of the Words Committee, who contribute the words they regard as new in any material they read or listen to (Algeo 1991a: 3). The cited word must contain the name of the publication, the day, and the page number. Concerning oral citations, the source information must consist of the day the sentence was heard and where and when one came across it (Algeo 1991a: 3). The following list shows that usually American dictionaries are consulted (with the exceptions of two British dictionaries: the OED and Websters Third) to check the newness of each contribution (Algeo 1991a: 2): Random House Websters College Dictionary, 1991. Oxford English Dictionary, 2d ed., 1989. World Book Dictionary, 1989 Websters New World Dictionary, 3d College ed., 1988. Random House Dictionary, 2d ed. Unabridged, 1987. Websters Ninth New Collegiate Dictionary, 1983. Websters Third New International Dictionary, 1961. Only if the new word is assumed to be British, are additional British dictionaries referred to. To make sure that a neologism has not been lexicalized yet, the following dictionaries of neologisms are used: Third Barnhart Dictionary of New English. 1990. Chambers English Dictionary, 1988. Collins Concise Dictionary, 2d ed., 1988. Collins Dictionary, 2d ed., 1986. Longman Dictionary, 1984. Readers Digest Great Illustrated Dictionary, 1984. If a word entered one of these dictionaries, then it is usually not recorded in ‘Among the New Words‘ (Algeo 91a: 2). Since ‘Among the New Words‘ receives more citations than there is space to print, a selection has to be made. The criteria on what and when to enter a word is up to the lexicographer. As I said, lexicographers have different opinions (Algeo 1991b: 75) and therefore it is hard to give exact rules. However, two principles can be set up: the absolutely newness of a word and the reflection of the zeitgeist. 3.2. Reasons of Success of Neologisms 3.2.1 The frequency of occurrences The most important factor is that a word appears in as many different sources as possible. The more sources (newspapers, magazines, books etc.) a word appears in, the more obvious is the frequency and range of the term (Sheidlower 33). Besides, the more a word is cited the more popular it is; and consequently the more likely it is to be included in a dictionary. 3.2.2 Range among sources It is of interest to know the range of the new word because if a word is only common in a special field, it is not a candidate for a general dictionary but rather for a technical one. Therefore, a general dictionary excludes technical terms or terms well known in a certain field because they are not of general interest. However, there are exceptions: the term intellectual property[1]was

Monetary/fiscal Policy :: essays research papers

Monetary/Fiscal Policy Government monetary and fiscal policies change all the time. These policies are installed or fixed for the betterment of trade, inflation, unemployment, the budget, or many other economic factors. In my opinion, it seems like two people have the majority of the control when it comes to forming these policies. The first person who influences these policies is President Bill Clinton who proposes tax cuts, to balance the budget (Clinton's budget proposal should be given to congress soon), minimum wage increases, or other legislation to improve the economy. The second person who influences policy is the Federal Reserve Board Chairman Alan Greenspan who can truly destroy our economy by a slight miscalculation. Greenspan is so influential that the mere speculation of his making a move can cause panic buying or selling in the open markets. Alan Greenspan has the power to increase or decrease the money supply by changing reserve requirements, by changing the discount rate, or by buying or selling U.S. Securities over the open market. The major governmental problem is trying to balance the budget. The United States government is currently in debt $5,262,697,717,000 as of February 7. This number grows about $10,000 per second(see charts 2,3,and 7). President Clinton, Chairman Greenspan, and Congress are all working towards a balanced budget by the year 2002. As many economists explain , the need is for legislation to keep the budget balanced for years to come and not look for a quick fix to balance the budget for only a few months to quiet critics. The government takes steps constantly to balance the budget; economists say that the chances of inking a deal this year are better than ever. President Clinton has currently proposed an offer of $100 billion in tax cuts through 2002. These cuts are aimed at giving relief to middle class citizens. A few of his other proposals include: $500.00 child tax credit, tax deduction for post high school education, increasing the limits of individual retirement accounts, and elimination of the capital gains tax. Despite these cuts, he still believes a balanced budget will be achieved by the year 2002. Greenspan, in an effort to shave billions of dollars off the deficit, explained to Congress that they are overpaying Social Security recipients. Greenspan's testimony sets the stage to successfully balance the budget. His reasoning behind these allegations is that the cost of living is overstated and he is urging Congress to correct the problem which would affect inflation, gross national product, and the budget. Inflation The fourth quarter results have been calculated and the economy is in great shape.

Wife of Bath in Chaecers Canterbury Tales Essay -- The Wife of Bath E

In the Canterbury Tales written by Geoffrey Chaucer the story tells about men and women going on pilgrimages, among them the Wife of Bath in search of her 6th husband, who go on a journey to pay their respect to Sir Thomas à ¡ Becket. During the story the Wife of Bath strongly expresses herself as a very strong woman and knows what she expects with the men shes with. As well as this, with all her beauty and respect she was given in life the Wife of Bath displays herself highly. Finally, she ideals her actions with the knowledge she knows from the Bible. Therefore, because of her control, beauty, and knowledge the Wife of Bath is a woman that most women would look up to. With the Wife of Bath's five different husbands and the search of a new one, she didn't only know what she wanted but how to get it, she did this through ways of being controlling and selfish, but still, came out succeeding at the end of her relationships. The Wife of Bath, with her simple words of the five men she had been with, it was easily detailed with what mattered to her "they were good, and rich, and old, they were scarcely able to keep the statute by which they were bound to me" (p. 191). This is an explaination of exactly what she wanted and how she was able to be continue to be stable. Her unbelieveable control for the husbands she had, in which she thought they would be her "debtor and slave" (p. 189). Chaucer is expressing the sexual, as well as, the controlling side of the Wife of Bath, this also shows the unrealistic expectations she brought forth. At last, she tells exactly how she feels "you should speak thus and put them in the wrong, for no man can perjure hi mself and lie half so boldly as a woman can" (p. 193). Convicing her husbands ... ...ity, this knowledge was important. Chaucer details of society in that day in age, as well as, his detailed information of the Wife of Bath encompassed values in which women still admire today. Women still seek to have a more powerful role in society, even though still today there is a struggle to reach the top. Still today, the perfection you bring to your personal appearance gets your farther in life. Finally, when the reliance in the Bible and how still to this day church and state combine ideas, having a knowledge of the stories in the Bible shows a woman that is full of morals, values, and a good standard of living. Because of all of this, the Wife of Bath showed many sides of herself that may be hard to believe but yet still the backbone of all of it, is what most women try to do with their lives: be stable, powerful, happy, beautiful, and good morals.

The Adventures Of Huckleberry :: essays research papers

The Satire of Slavery   Ã‚  Ã‚  Ã‚  Ã‚  'There it is: it doesn't make any difference who we are or what we are, there's always somebody to look down on! Somebody to hold in light esteem, somebody to be indifferent about.'; Mark Twain (1835–1910), U.S. author. 'Three Thousand Years Among the Microbes,'; ch. 15 (written 1905; published in Which Was the Dream? ed. by John S. Tuckey, 1967). This quote says that people will always feel superior to some one different. The reason for this is that it makes people feel important and better about themselves. Slavery derived from this belief in superiority. Mark Twain, author of The Adventures of Huckleberry Finn uses satire as a literary technique to present his ideals on slavery within his period of time. Satire is a method of taking a serious issue and representing it in a humorous way. The Author uses Huck's relationship with Jim, societies attitude towards Jim during their travel up the Mississippi River, and the use of racist terminology throughout the novel. Mark Twain's use of satire in the novel The Adventures of Huckleberry Finn enables the reader to better understand his message of slavery.   Ã‚  Ã‚  Ã‚  Ã‚  First, Huck's relationship with Jim shows the authors views on slavery. Huck was taught at home and in school that slavery was a part of the natural order. He never found anything wrong with the way slaves were treated. In the beginning of Huck and Jim's journey Huck treats Jim in a prejudice manor (according to our standards) in the way that Jim is different from him. 'When we was ready to shove off we was a quarter of a mile below the island, and it was pretty broad day; so I made Jim Lay down in the canoe and cover up with a quilt, because if he set up people could tell he was a nigger a good ways off'; (Twain 58). This shows that Huck incorrectly assumes that people can spot a black person from far away. At this point he still holds the belief that blacks are different from whites. Through their travels up the river Huck begins to realize how good of a friend Jim is and that Jim is not inferior to Him. After the event with the King and the Duke with the Wilks, Huck is glad to see Jim 'Of course when they got to snoring we had a long gabble, and I told Jim everything'; (Twain 188).

Feminist Analysis Death of a Salesman Essay

What’s great about this play is gives us insight into the past and focuses on an average family and provides lots of material to do a feminist analysis of. The most prominent woman figure in this play is Linda, but the male characters in this play also give us insight into women’s roles and help feed the feminist analyses To get us started, how do the roles and identities of women in this play compare to that of the male figures? Objectivity of women Biff and Happy Quotes -â€Å"Take those two we had tonight, now weren’t they gorgeous creatures?† -â€Å"it gets like bowling, I just keep knockin’ them over and it doesn’t mean anything† -â€Å"a girl, y’know, they always believe what you tell ‘em† (27) -Biff was seen as successful in Willy’s eyes when he made the girls swoon in high school -Could this be influenced by Willy and their upbringing or are they just a product of their time? -They see women as achievements: When Biff and Happy are talking Happy says how he’s not happy currently because he wants â€Å"his own apartment, a car, and plenty of women† (23) Women Don’t Have Identities -â€Å"The Woman† that Willy has an affair with doesn’t have a name, she’s always laughing and really sexual. He slaps her butt ad she laughs and thanks him for the stockings. She picked him because he was â€Å"sweet† and â€Å"such a kidder†. She says â€Å"I’ll put you right through to the buyers?† SLEEZE. -They see their mother as the epitome of what a woman should be – The only interaction Linda has with other woman is calling them whores, after Biff and Happy leave Willy at the restaurant and she’s angry says â€Å"did you have to go to women tonight? You and your lousy rotten whores!† Linda What do you guys think about the character development of Linda throughout the play? Do you think she is an example of a strong or weak woman? She knows that Willy is suicidal, tries to protect him from other people, and does not lose her temper with him when he acts horribly towards her -We never know more about Linda other than that she does the laundry, cares for her boys, and knows the finances -In the beginning I found it annoying how all she did was take off his shoes, put on his jacket, eager to please him. Only portrayed as a wife and mother, less dimensional than the other characters. -Does this take away from her character development? -Her goals are measured by Willy’s achievements -Linda is desexualized Treatment of Linda/Relationship with Willy -Willy is commanding to her â€Å"swiss cheese† â€Å"You’re my foundation and my support Linda† -Willy does not let Linda talk â€Å"don’t interrupt† (62, 64-65) READ -Biff defends her from Willy but she defends Willy, then Biff says â€Å"Don’t go making excuses for him, he wiped the floor with you. He never had an ounce of respect for you (54-55) -Biff and Happy objectify girls (20 + 21) Also, â€Å"gorgeous creatures†, ‘it’s like bowling† (23-24) -Linda says† I’m not your maid anymore† -Described by Happy as having â€Å"character and resistance† which is a quality he wants in a woman, unlike the ones he’s been with -Whenever Willy is upset about something she just sugarcoats his flaws and compliments him (37) do you think we just know something she doesn’t, or is there other motivation for her to do this?) -Seems like the first time she ever voiced her real opinion (57) about how Happy and Biff are ungrateful towards Willy -What is the purpose of her character? So that women of the forties could empathize with her situation more Hyper-masculinity Seen as negative or positive? Doesn’t lead to happiness. Happy and Biff â€Å"raise cattle, use our muscles, men built like us should be working out in the open (24) Uncle Ben Salesman Manual Labour Football Willy always refers to how their appearances make them well liked â€Å"guys built like us should be working a farm† â€Å"a man who can’t handle tools is not a man. You’re disgusting† (44) to Charley â€Å"thank God you’re built like Adonises† God of beauty and desire MORE SUBTLE EXAMPLES I NOTICED When Howard’s wife goes to talk to the recording device she has nothing to offer, as opposed to his son and daughter who wouldn’t shut up his daughter whistles, his son names the capitals of states, his wife says â€Å"I can’t think of anything†¦hello? Oh Howard, I can’t talk into this†¦.† (78) She could have just been shy, she doesn’t have a name, she is known as his wife Connect Howard’s wife’s role to Linda’s role? This is our chance to see a family woman other than Linda, do you think this serves a purpose, not matter how subtle it may be? Linda is content without adventure, she didn’t want Ben to encourage Willy to go to Alaska (95) Linda is overshadowed by her boys who go out and pursue things. Conclusion: Arthur Millar shows us the restraints of sexuality as well individuality in this play. Just like Willy Loman struggles to find his place socially and struggles economically, Linda is restrained by her gender.

Critical Thinking and Reasons Essay

Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Secon d, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons. Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Secon d, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons. Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Secon d, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons. Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Secon d, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.